The Color Run is a "fun race" full of color and entertainment. The importance is not the sport performance or the best time, but having fun together with thousands of others.
It is a non-competitive race where at every kilometre thousands of runners are bathed from head to foot with eco-friendly colours, and arousing at the finish line an explosion of vivacity and joie de vivre. No particular skills are needed. The only rules to follow are to dress in white and reach the finish line completely painted in bright colours.
After the run there is a Finish Festival, with color, fun and music: animation by Radio 105, the comic trio 'Gli Autogol' and the special guest Elodie the young singer from the last edition of 'Amici', the Italian talent show on TV.