The exhibition, conceived by Giorgio Conti and Elia Barbiani (Archives of Modernity in Venice), with the collaboration of Patrizia Poggi, has three dimensions: retrospective, perspective and proposal.
The first is the retrospective one, as it intends to reconstruct the history of viticulture and excellent wine cellars in the Rimini area, from the 1900s to the present day, through objects, works of art and documentation, sometimes unknown.
The second dimension, that perspective, tries to answer the question: "How can we communicate the excellence of wines through labels?" Thanks to the collaboration of LABA Libera Accademia di Belle Arti, and the teacher Maria Cristina Serafini, the students of the Graphic Design course have tried to give an image to the types of the most important wines of the Rimini area.
The bottles were placed in showcases, as "theaters", where vintage objects and works of art interact with the bottles and their new labels designed ad hoc.